McDonald’s trademark golden arches are familiar to most everyone in the developed world. The distinctive arched design of the McDonald’s logo cast their golden glow on small towns, big cities, and stretches of highway all around the world. But how did that particular logo come into being? In Phoenix, Arizona in 1953, Richard and Maurice [...]

In addition to a fantastic product or service, advertising plays a key role in the success of a company. Behind a successful advertising campaign, there usually lies an attractively designed, eye-catching logo. When it comes to media exposure, logos help to define a company almost at a glance. In order for them to be so [...]