In addition to a fantastic product or service, advertising plays a key role in the success of a company. Behind a successful advertising campaign, there usually lies an attractively designed, eye-catching logo. When it comes to media exposure, logos help to define a company almost at a glance. In order for them to be so effective, they need to catch the public eye and staying within public memory. One example of a logo that has had tremendous success in capturing public attention for over 50 years is the Burger King logo. The Burger King logo is recognized in countries all over the world as the symbol of Burger King Restaurants. The logo has been highly successfully in enhancing the company’s public exposure and helping this fast food chain become one of the most popular in the world.
The Making of a Successful Logo
Many factors go into developing a successful logo for a company. Whether the company offers a product or a service, an eye-catching logo can do much to enhance the company’s image and place the company in the public’s eye. An attractive logo can give a new company an excellent start in business by enhancing public exposure. Greater public exposure could give a new company an initial edge over its competitors. An attractive logo will stick in the public’s mind, eventually becoming well recognized by present and future customers alike.
Logos which stir up positive emotional appeal to a company’s product can be very effective in augmenting company sales. In the case of the now world famous Burger King logo, the two half bun design with the Burger King name in the middle, surrounded by the blue circle, has become a symbol of the delicious burger products the company sells in restaurants everywhere. The logo continues to appeal to older and younger generations alike, greatly enhancing the company’s image.
The original design of this logo was introduced to the public in 1960. It featured a simpler design of the company’s name in red lettering situated between two bun halves. In 1994, the font of the logo was upgraded for the restaurants’ directional and roof signs. In 1999, a more contemporary version of the logo was introduced to the public. This logo decreased the size of the two bun halves, tilted the buns along with the Burger King name slightly and added the circular blue crescent to the picture. This change gave the logo a more attractive, modern appeal to capture the youth market. Judging by the popularity of Burger King Restaurants today, the logo appears to have accomplished its purpose well as it continues to attract thousands to Burger King establishments all over the world.
In addition to having an emotional appeal, other factors that contribute to a successful logo are creativity in design, color, use of fonts, visual appeal, etc. Logos need not be complex to be successful. In fact, simple logos often communicate much better than complex designs and are easier to recognize and remember. A great logo will engage your audience, not just initially in passing, but will continue to stick in people’s minds long after they have seen it for the first time. A company’s logo will distinguish it from all other businesses, setting it apart from the rest. Logos of this nature are timeless, because regardless of minor modifications, people will always remember your business from the logo they have imprinted in their minds.
Benefits of Having a Successful Logo
The benefits of creating a ‘winning’ logo for your company are many and varied. A timeless logo eventually will become the symbol of your company and will be recognized from generation to generation. It will give your company a distinct advantage over your competitors, to include new competition in the future. An attractive and appealing logo will be instrumental in attracting new customers to your company to try out your services or products. Your logo will accentuate brand visibility. On a website, a catchy logo can make the difference between people stopping to see what you have to offer or just passing you by. In essence, your logo will be your face to the world and should exhibit class, style and distinction.
The Burger King logo offers a classic example of how logos can enhance a company’s future. Logos play key roles in helping to build a successful business and keep you in the forefront of public awareness.